The Use of a Media Backdrop Banner: 3 Factors That You Need to Consider

Having trouble finding the perfect promotional tool for your future events? End your search by investing in a high-quality media backdrop banner!

The benefits of media banners

Media backdrop banners are a great way to add value to your venue, whether you’re hosting a public event or a private party. In fact, you can find these printed walls almost everywhere; right from celebrity gatherings to your local trade show.

But why are media walls so highly sought after? This popularity could have something to do with their versatility. Media backdrops can be used by anyone, including small businesses, big-name sponsors, and even the event organisers themselves!

Using media backdrop banner to its best potential

Of course, using a media backdrop by itself won’t work as effectively as if you put more thought into it. To maximise its purpose, consider the following factors:

1.    Design

First things first: How do you want your media banner to look? It’s important not to get carried away with the designor you’ll end up with a backdrop that doesn’t match with the rest of your theme.

What you can do is keep things simple. Your goal should be to create a good first impression without taking away attention from the main event. At most, only print four brand logos, and use a neutral background like black or white.

2.    Location

Is there an area in your venue that receives more foot traffic than the rest? Place your media backdrop right in the middleof this location. Make sure to avoid unappealing areas, such as near the bathroom or kitchen. The entrance is always a great starting point if you can’t think of anywhere else.

3.    Lighting

Lastly, make sure to provide enough light for your media backdrop banner. A photographer’s flash may not be enough, especially if your event is at night. Good lighting will encourage more guests to take photos, posting them on social media to enhance your brand engagement!